Sunday, February 10, 2013

Competitor Analysis: Brandy Melville

Brandy Melville is one of my favorite brands back at home. It has a vintage feel and when you go inside, they love to play country music. Although it has a country feel, I thought I'd take a look at how this company took on it's brand.






Just like Roxy, everything is decorated with wooden furniture from the floors to the tables. What's unique about this store are the unique hangers that they have. I think they are metal hangers wrapped with long strips of fabric. Brandy Melville's store is well decorated. Their tables are filled with all sorts of things. It's like a neat mess? (If that makes any sense) They like to fill up every nick and cranny of the store.





After looking over all their merchandise, I concluded that the brand is all about comfortability also. A lot of their clothing are basics, not much patterns. The clothing show a lot of skin and are loose fitting. They love their maxis! Their accessories contained a lot of simple, delicate jewelry that is meant to layer on. The store did not have anything fancy or unique.
Price Points:
  • Tops: 10~30
  • Dresses: 20~50
  • Skirts: 10~40


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