Sunday, February 10, 2013

Competitor Analysis: Free People

Free People is the kind of girl that I want to dress, but something more simple and relaxed.





The store is well decorated with florals and it gives this vintage feeling to its customers. The mannequins are just absolutely well dressed that you want to buy the entire outfit. They use a lot of layering. The tables are neat and the selection is impeccable.







As much as I love Free People, the prices are ridiculous. The price range is very big compared to Roxy. Here are the price points of some of their items:
  • Dresses: 60~1000
  • Tops: 38~300
  • Sweaters: 70~250
  • Pants: 70~200
I suppose there is a reason why the prices are ridiculous. The quality is amazing and what you get is almost one of a kind (you can't find it at another store). Free People embodies the bohemian chic look with the flowy look, maxi skirts, lots of layering, and tons of different textures and patterns. They're all about lace and floral.

I would love to design for a girl with a mixture of Free People and the simplicity of Brandy Melville and Roxy.


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