Sunday, February 10, 2013

Competitor Analysis: LuLu's

LuLu's is an online based store and I wanted to look at their style and clothing to get a different feel compared to what I've looked at that relate to what I want to do.




LuLu's style is definitely more feminine and flirty compared to the other brands that I looked at. The way the girls are composed, they look like they are determined to catch a guy's attention.





Their clothing is composed of lots of pastels, floral, and feminine features. They like to use light fabrics and chiffons. The girls are posed in a "cute-sy" way. This is the sort of feminine touch that I want my brand to dabble into.

Price Range:
  • Dresses: 30~150
  • Tops/Jackets: 20~130
  • Bottoms: 30~70


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